Practice Leading
Practice Leading is for emerging and curious practice leaders of Microsoft partner businesses. If you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place. Find Practice Leading on YouTube or wherever you listen to podcasts and learn from the bosses you wish you had earlier in your career.
G'day, I'm Neil Benson. I'm the CEO of Microsoft business apps ISV, Superware.ai in Brisbane, Australia. Welcome to Practice Leading, my own journey of discovery and learning as I build Superware. Together we’ll learn from innovators and investors, executives and entrepreneurs, business leaders and business coaches that have already left their stamp on the world and those that are exploring new and smarter ways building their businesses.
Practice Leading is for emerging and curious practice leaders of Microsoft partner businesses. G'day, I’m Neil Benson and, if you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place.
Recent
Oct. 8, 2025
Practice Leading Finale - I Quit Superware
#14. This is - probably - the final episode of Practice Leading. I created the podcast to chart my journey growing Superware, the Microsoft partner business I founded in 2020. But my time at Superware has come to an unexpecte...
July 21, 2025
Wins and Challenges in Growing a Managed Services Practice (MSP)
#13. Ole Gjerde, CEO of TruNorth Dynamics, Ole built a custom software business, before running a managed services business, before running a business applications business so he’s seen run the full gamut of business models. ...
July 4, 2025
Good Strategy/Bad Strategy: Forming Superware's Strategic Plan
#12. We just wrapped up our latest round of strategic planning at Superware—and it was a game-changer using the approach outlined in Richard Rumelt’s Good Strategy, Bad Strategy . Here’s what stood out from our process and wh...
June 16, 2025
Forging a Modern Microsoft Alliance with Lucy Bourne
#11. Lucy Bourne is the cofounder and director of Oaka Studio in the UK. Oaka Studio, which just celebrated its second birthday, helps Microsoft partners level up their Microsoft alliance in their marketing, sales, their Micr...
June 2, 2025
Scaling Innovation and AI at Avanade with Nancie Calder
#10. Nancie Calder is a Senior Vice President and Global Consulting Practice Lead at Avanade, based in Toronto, Canada. From her start as a freelance consultant to leading a global team of 3,000 people, Nancie brings three de...
May 19, 2025
Leadership Lessons from Microsoft Partner Innovators: My Practice Leading Retrospective
#9. Welcome to Practice Leading, the podcast for ambitious and curious Microsoft partner leaders who are passionate about growth, innovation, and building high-performing teams—with no tolerance for BS. I’m your host, Neil Be...
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